Challenge

Blink Health is a new way to buy and save on prescriptions. When they first launched they received $50 million in injection capital, and needed to more quick! Having worked with their previous founder, Firestorm SEM was tapped to take on the PPC with some elements of SEO to get the new company up to the investors expectations on sales. Not to mention massive players such as GoodRx have been dominating this area for years.

Strategy

A comprehensive landscape and competitive landscape analysis was done, followed by rigorous keyword research to target the proper audience and identify areas of opportunity. Additionally, advanced tactics such as Dynamic Ad Modifiers and Price Update Lists were employed to adapt to the thousands of drugs listed.

Approach

We built out the PPC efforts on Google, Bing, and Yahoo. Additionally, a sophisticated Retargeting and Display campaign was built with multi-layered segments to capture new customers and bounced customers within all the areas of the funnel.

The Process

SEM to shake up the industry

Gallery

From 0 to 000,000 in sales in under 6 months

Results

KPI improvements resulting from the campaign.

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in Sales in 5 Months
0%
Conversion Rate
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People Reached/Month

Global SEO

Rank for terms relevant to your business to people around the world

Local SEO

Show your business in Google Maps, in “near me” searches”, and general searches on Google

Ecommerce SEO

Get your products on Google’s first page