Global SEO that shows your site to users around the world and reach audiences otherwise untapped.
When we begin a Global SEO engagement, we first understand your business, it’s history (both quantitatively and qualitatively), and your goals and objectives. This helps us to build a strategy that aligns with those goals. During this process (there is usually more than one kick off-meeting) we perform the keyword research then work with you on refining the most appropriate targets. From there, our strategies have two high level parts; onsite and offsite. We perform an in-depth review of each of these parts then build a plan to capitalize on each.
Keyword research and selection is a team effort between us here at Firestorm SEM and with you. We perform the research and analysis part, determining what keywords work within your budget (if you have a limited budget), that make the most sense from an Global SEO perspective, and allows you to be competitive. We then review this analysis with you to determine the keywords that are most appropriate to your business and reflect your brand. This process also continues throughout the SEO journey as keyword targets can and should change based on performance and business needs.
Onsite work refers specifically to your website and related properties. We want to make sure that every area of your site is not just ready in terms of SEO but ready for the influx of new visitors. So it is important that we have a site that is SEO and user friendly. To that end, there are three main pieces comprising onsite work; 1. onpage analysis and optimizations 2. structural functional analysis and 3. content readiness. Each of these ensure that your site is 100% ready to go as the foundation for your digital business.
Global SEO offsite work can be considered the process of building a reputation for your site and brand. Google’s most valued part of its business is those users that use its search engine. So Google only wants to show the best, most legitimate, and safe sites to its users, or else they go elsewhere due to a terrible experience. Google determines this through what they find on the internet, such as backlinks to a site (more so the quality or those links than quantity, but quantity can be a factor), the content they find, site and brand mentions, and many other rank signals. However, the most important of these are the backlinks (aka votes of popularity) pointing to a site. And more is not better; in fact, getting a bunch of low quality links is like getting 1 star reviews from customers. Instead, you want glaring 5 star reviews, of which you would take 1 good one of those over 100 1 star any day. And this holds true for links.
Part of this link process is generating SEO optimized, well targeted, relevant content that is syndicated properly to the right partners. Meaning, yes you can get a backlink from any site but instead you want to opt for links from sites with a medium to high Domain Rating. Domain Rating is a number that can be calculated for a site based on its reputation. So achieving links from medium to high Domain Rating sites says to Google that your site has a good reputation. Only quality content from the right partners can achieve links like this.
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