toys r us sem

Toys R Us

This project involved management and optimization of the paid media campaigns which included Google AdWords, Bing, Yahoo, display across various platforms, and multiple social strategies. The client also sought attribution and analytics reporting down to the individual order which was provided and in regular, daily reports.

Additionally, Toys R Us had acquired FAO Schwarz, which did not have an online presence at the time. We brought the brand up to digital speed, including digitally launching the Muppet Whatnot bear ecommerce offering.

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