Police Equipment

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A leading provider of digital evidence solutions for law enforcement agencies offering products such as dash cameras and body cameras needed to improve their SEM presence and sales. 

Organic traffic grew 25%
Conversions grew by 633% from paid efforts
Pageviews increased by 9%
 

Challenge

An under performing site with high bounce rates, low pageviews, and slow load times; poor SEO tactics from a previous provider; calls and contacts were down.

Solution

First was a site rebuild fully optimized for best practices and usability. A revamped paid media strategy was next, which provided reduced CPCs and increased coverage across platforms, placements, and tactics. Then an ongoing plan was implemented that involved content generation and distribution, media management and optimization, and site performance tweaks.

Results

Due to effective site optimization and content, traffic from organic sources grew 25%. The paid media rebuild and ongoing management resulted in conversion growth of 633%, and pageviews increased almost 10% form the site rebuild, tweaks, and user experience improvements.

25% Organic Traffic

633% Leads

9% Pageviews

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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