Challenge

GIACT, a leading online fraud prevention and detection software and service provider, needed to drive more inbound sales calls through their site for their sales team.

Strategy

A comprehensive SEM (PPC and SEO) campaign designed to build the site’s Domain Rating and drive effective, converting traffic.

Approach

It was important for us to find the target audience for GIACT, so we researched where, when, and how to understand their audience. This allowed us to build the framework for not only the site but also the advertising.

The Process

Full scale SEM designed to drive sales calls and brand engagement

Website Analysis

The site needed a full review and analysis to best position each page for the search intent of GIACT’s target audience. In addition, fundamental optimizations needed to be done to improve the overall structure and performance of the site.

Keyword Research

Given the specific B2B nature of GIACT, we needed to understand the search intent of their target audience to best position content relative to them, both in PPC and SEO.

Website Optimization

After conducting the website analysis, we fixed the site to boost conversions and sales opportunities. We optimized the meta data, load time, and 404 and related errors to improve relevancy on both SEO and PPC and improve the user experience.

PPC Advertising

The PPC was built to provide coverage of GIACT’s main products and services as well as to protect their brand. We were able to efficiently target their audience and drive traffic that lead to very valuable sales calls, ultimately resulting in high value projects.

Gallery

Some samples of the performance from the program.

giact seo results 2
giact conversion growth 2

Results

KPI improvements resulting from the campaign.

223%

CONVERSION RATE INCREASE

55%

ORGANIC IMPROVEMENT

478%

COMPOUNDED MONTHLY CALL GROWTH

Global SEO

Rank for terms relevant to your business to people around the world

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Local SEO

Show your business in Google Maps, in “near me” searches”, and general searches on Google

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Ecommerce SEO

Get your products on Google’s first page

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Start Capturing Your Search Share

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