Google has recently announced that in May they will be offering a new, bumper carssix second format on AdWords available on a CPM basis, called "Bumper Ads". This format is great to maintain awareness, help users recall your messaging, and help build consideration for your brand.
Brand advertisers used to think of TV first when they wanted to reach their target audiences. Now, their audiences are reaching for their phones. We’re living in a multi-screen, multi-platform world, where one in three consumers say they’ve never had cable or no longer do. The result is that the old
Do you have product information that updates more often than you can update your ads? Or maybe you have hundreds or even thousands of ads that need to be changed often to reflect product changes. Well if so, ad customizers from Google can certainly make your life easier.