3 Quick Tips to Drive Organic Traffic in 2021

After a particularly difficult year, business owners are actively looking for ways to increase their web presence and traffic to their sites in 2021. While it’s not always easy to figure out how to improve your presence in Google search results, there are some universal tips and tricks that can help you achieve your goals. Here are just three considerations you should focus on this year that can drive organic traffic to your website.

Pay Attention to User Experience

In just a few short months, Google will roll out its Page Experience algorithm update. This update will prioritize the visitor experience even more, which means you can’t afford to ignore the quality of experience that your site provides.

It’s not just about the content you create. Your site itself can have a huge impact on rankings (and, therefore, on the traffic your site receives). Both search engines and human visitors care about site speed, ease of navigation, readability, mobile responsiveness, and overall site functionality. If your site is lacking in any of these areas, you’ll want to take the opportunity now to make improvements. That way, once Google updates its algorithm in May, you won’t be at a disadvantage.

Start Optimizing For Voice

Voice search has become more popular in recent years, thanks in part to the growing prevalence of mobile device usage. With more people using their smartphones to access the internet, more people are also using other technological features to their advantage. Voice search capabilities allow mobile users to access information in a hands-free manner. Being able to get the answers they need on-the-go is a real perk, so more users are embracing voice search features these days.

As such, you’ll want to optimize your site with voice searches in mind. Users will interact with voice searches a bit differently than with traditional searches, so you may need to adjust your SEO strategy in order to include these kinds of searches. Adding FAQ pages, using natural language, and ensuring your site provides a consistent experience for mobile users can improve your site’s ability to show up in relevant voice-powered search results in 2021.

Embrace Local SEO

Local SEO made a huge difference for many businesses during the first year of the pandemic — and it will likely continue to do so in 2021. Not only do many consumers want to support businesses within their immediate community, but they may also find it easier to trust a locally owned company to address their needs during a difficult time. And because mobile users are more likely to want local answers to their problems, it makes sense that you’d want to focus on local SEO in order to increase your mobile search traffic.

Optimizing for more specific, location-based keywords can often allow your business to show up in searches with “near me” modifiers or to appeal to customers within your immediate service area. You’ll also want to claim and update your Google My Business page, as this can help you show up more prominently in local searches. Although local keywords may not be as competitive, this can actually work to your advantage — both in terms of your marketing budget and in terms of your traffic, rankings, and conversions.

Ultimately, every business would like to increase organic web traffic. But knowing how to accomplish that goal can be tougher than it seems. With these three quick tips in mind, you’ll start to make real progress with your digital marketing strategy.