Global SEO offsite work can be considered the process of building a reputation for your site and brand. Google’s most valued part of its business is those users that use its search engine. So Google only wants to show the best, most legitimate, and safe sites to its users, or else they go elsewhere due to a terrible experience. Google determines this through what they find on the internet, such as backlinks to a site (more so the quality or those links than quantity, but quantity can be a factor), the content they find, site and brand mentions, and many other rank signals. However, the most important of these are the backlinks (aka votes of popularity) pointing to a site. And more is not better; in fact, getting a bunch of low quality links is like getting 1 star reviews from customers. Instead, you want glaring 5 star reviews, of which you would take 1 good one of those over 100 1 star any day. And this holds true for links.
Part of this link process is generating SEO optimized, well targeted, relevant content that is syndicated properly to the right partners. Meaning, yes you can get a backlink from any site but instead you want to opt for links from sites with a medium to high Domain Rating. Domain Rating is a number that can be calculated for a site based on its reputation. So achieving links from medium to high Domain Rating sites says to Google that your site has a good reputation. Only quality content from the right partners can achieve links like this.
