Here is the high level overview of our MCC account performance in Google Ads for the 12 months ended April 2024. We want to show this as this puts our work on display for all to see. We do this because transparency is one of our core values and something we believe in.

Keep in mind, we work with a variety of clients with different goals, so an increase of 42 conversions or .5% in conversion rate may not seem like much, but for those clients that are conversion focused it is a big deal. We do manage campaigns with the goal being brand awareness and/or traffic driven with the intent on building the upper funnel (especially common with clients in the higher education and pharma world), which skews our conversion rates and CPAs.

Across all accounts, we managed spend of $2,500,000 from 4.1.2023 through 4.30.2024. Believe it or not, but we doubled conversions from the prior six months while lowering the CPA 40%.