In order to rank for your target terms, you need to have a site that is put together for both user experience and Google’s quality guidelines. Things like page speed, bounce rates, time on site, 404 errors, and so on all impact your rankings and are integral to ecommerce SEO. A website analysis is done both initially and ongoing to ensure that your foundation is 100% rock solid and will not hinder sales, user experience, or your rankings.

Do you capture maximum reach and exposure for your brand and product names? How about product categories or terms relative to your products? It could be possible that your terms are irrelevant or not optimized properly. Additionally, it is no longer about the exact keyword, but instead the search intent. Meaning, themes and messaging are more important than just keyword phrases, and Google is ranking based on this. Another phrase for this is Latent Semantic Indexing (LSI).