David Wolf had a vision…that mattress shopping should be not just pain free with great products, but that a business should also be socially responsible. But there was a challenge; competition from the likes of Sealy, Casper, and many other big players. So Leesa (David Wolf) needed someone that could get them the exposure and meet their sales goals that they needed. So they called Firestorm SEM.

As with Blink Health, a comprehensive landscape and competitive landscape analysis was done, followed by in depth keyword research to identify shoppers of all incomes and demographics. However, we found opportunity in “foundational” segments (aka early adopters) that would help to fuel the growth this startup needed.

We focused on Google in the United States initially, building the base of brand loyalists, positive reviews, and social proof. This combined with promotional tactics lead to hitting sales goals within 60 days. Once the PPC was running smoothly, SEO optimizations began to capture “low hanging fruit” and augment the PPC program. Further, the international buildout began as well following a similar strategy but of course unique and adapted for each locale.