We are in a mobile first world. The shift that all marketers talked about is no longer ‘happening’, the shift has already occurred. Think about this…trillions of searches are done worldwide on Google and over 50% are done on either a mobile phone or a tablet. The question for brands is not IF they should invest in mobile, it’s how should they invest in mobile.
At Firestorm SEM, we provide a mobile strategy for your business that ensures you are there when a potential customer is searching. Are you there right now when a customer is in one of those “I want to know”, “I want to go”, or “I want to buy” moments.
Think of your smartphone as the new front door to the brands and businesses around you.
If you are like most people, mobile devices are the first thing you pickup in the morning and the last thing you put down at night. There is a saying that first impressions are lasting impressions, and these text ads on mobile devices are how you introduce consumers to who you are and what you do. They help you be there and be useful when consumers are looking for answers. If you want a cup of coffee, it’s as easy as reaching into your pocket and within seconds you are on your way to the nearest café, another one of those ‘moments’.
Google is noticing this change as well, just look at some of the tactics they are moving toward for mobile devices…
- Longer Headlines – They are more useful to mobile searchers because they require more information before they actually touch
- Increased Character Limits – One long 80-character line
- Allowing 50% more ad text to highlight your products and services
- Individual bid adjustments per device (Mobile, Desktop, and Tablets) – Optimize what device works best for you and your business
Local Search on mobile devices is yet another animal that needs to be tamed. 30% of all mobile searches are location related…Consumers are in those ‘moments’ when they want to know “where they are” and “where they want to go” and it’s imperative to have a strategy so they find your business if it’s nearby.
The shift to mobile has definitely made things more complex, but that’s for us to worry about while you are busy managing the day-to-day tasks of your business. Mobile strategy is just one component of the digital firestorm that we create.