Would you expect many visitors and sales in a shoddy building that is hard to find and doesn’t contain what users want? The same applies to your site; your site is the foundation for your digital store. It is the digital store front, digital billboard, for your business. It is absolutely imperative that your foundation is 100% solid and continues to remain that way. A website analysis, both initially and ongoing, ensures that your site is and does remain solid. Any flaws or improvements are noted and improved upon.

If you are a local auto dealer, does it make sense for your site to show up for terms related to flowers? Does it make sense to show up in Pennsylvania if your business is located in Florida? In some cases, a term you might think is exactly relevant to your business and that will drive tons of sales or leads in fact may just send tons of visitors your way that immediately bounce from your site tearing up your site metrics. This is why keyword research, initially and ongoing, is vital to the success of a local SEO campaign.