Brand advertisers used to think of TV first when they wanted to reach their target audiences. Now, their audiences are reaching for their phones. We’re living in a multi-screen, multi-platform world, where one in three consumers say they’ve never had cable or no longer do. The result is that the old way to reach consumers has gotten harder and more expensive. The good news is, there’s an easy way to reach “cord-cutters” and “cord-nevers”: online video.

Your audience might be watching less TV compared to years ago, however, that does not mean they lost their love of videos. Recently, search giants have reported that as TV time goes down, online video time goes up. Look at these stats below reported by Google.

• By 2025, half of viewers under the age of 32 will not subscribe to a pay TV service
• 60% of people prefer online video platforms to live TV

More and more, when you want to watch something, you go search for it on YouTube and watch it there.

• In an average month, 80% of 18-49 year olds watched YouTube at least once
• In 2015, 18-49 year olds spent 4% less time watching TV, while time on YouTube increased by 74%

And don’t think the strategy to be in front of your audience stops there, that’s just the tip of the iceberg. Folks now view things on many different screens. One screen, two screen, big screen, small screen, your audience most likely has them all. So let’s end with a thought provoker – Is your advertising connecting with potential customers across mobile, desktop, and even into their living rooms?