eCommerce SEM Basics Part 1
With what seems like an ever changing landscape of Google's first page results, it is
Mobile Changes Everything
We are in a mobile first world. The shift that all marketers talked about
Merchant Center Feed Rules!
We have all been there...you want to setup Google Merchant Center to use on
Say Hi to Bumper Ads
Google has recently announced that in May they will be offering a new, bumper carssix second format on AdWords available on a CPM basis, called "Bumper Ads". This format is great to maintain awareness, help users recall your messaging, and help build consideration for your brand.
Do You Know Where Your Audience Is Watching?
Brand advertisers used to think of TV first when they wanted to reach their
Dynamically Update Ads with Ad Customizers
Do you have product information that updates more often than you can update your ads? Or maybe you have hundreds or even thousands of ads that need to be changed often to reflect product changes. Well if so, ad customizers from Google can certainly make your life easier.
